As a business owner, you know how important it is to have an engaging up-to-date website. Websites are constantly changing and evolving with new trends and technology all the time, so it’s essential to make sure that your website can keep up. Having a well-designed website will allow you to reach more customers and stay ahead of the competition. A couple of ways to do this would be to recognize if it’s time for your website to have a simple refresh or a complete redesign. Keep reading to find out!
A website refresh can include anything from updating content, images, fonts, colors, and navigation menus. This type of update can be completed relatively quickly as you’re not making any major changes to the overall design of the site. A refresh is typically done every 1-2 years depending on how frequently your content is updated and if there are any new trends in web design that could benefit your business. A simple refresh can be just what you need to keep your site looking fresh and modern without having to require a complete overhaul of the entire website.
A website redesign is much more comprehensive than a simple refresh as it involves completely restructuring both the frontend (what users see) and backend (the coding) of your website. When deciding if it’s time for a redesign, consider factors like if you’re still using outdated technology such as Flash or HTML4 for example; if mobile responsiveness isn’t optimized; or if there’s too much clutter on each page that may take away from the user experience. These are all things that should be taken into consideration when deciding whether it’s time for a full overhaul or not.
Having an up-to-date website is essential in this day and age. It not only allows you to reach more customers but also keeps your business ahead of the competition by staying modernized with current trends and technologies. Whether it’s time for a simple refresh or complete redesign, understanding what kind of update your site needs will help ensure that your business continues its success online. With these tips in mind, hopefully now you have enough information to decide what kind of update your site needs!